Privacy Policy

‌Effective Date: September 23, 2026‌

Welcome to the privacy policy of TNL DIGITAL PTY LTD. This document outlines how we collect, use, disclose, and protect your personal information when you visit our official website www.tnldigitalltd.com, interact with our e-commerce platform, purchase our pet accessories, and engage with our services. We are committed to safeguarding the privacy rights of every customer, pet lover, and site visitor who trusts us with their personal data, aligned with our core mission of bringing simple, reliable joy to every pet and every pet-loving home.

1. Introduction: Who We Are

TNL DIGITAL PTY LTD operates under the brand name TNL DIGITAL, a retailer dedicated to curating practical, durable, and pet-safe small accessories ranging from grooming tools, interactive toys, to daily wearables that fit different breeds, ages, and lifestyles. Our registered physical address is WA 6021, Western Australia, Australia. You may reach out to our dedicated privacy team at any time via email at novac@tnldigitalltd.com, or by phone at +61 8 9345 5511 for any privacy-related inquiries, clarifications, or request to exercise your data rights.

This Privacy Policy applies to all information collected through our website, associated customer service channels, order fulfillment processes, and any other interactions you have with TNL DIGITAL PTY LTD. By accessing, browsing, or making a purchase on our website, you acknowledge that you have read, understood, and agreed to the practices described in this policy. If you do not agree with any terms outlined here, we kindly ask that you refrain from using our platform and services.

2. Types of Information We Collect

We only collect information that is necessary to deliver a seamless, secure, and personalized shopping experience for every pet parent who visits our store. The categories of information we may gather include the following:

2.1 Information You Provide Voluntarily

When you create an account, place an order, subscribe to our newsletter, contact our customer support team, submit a product review, or participate in our customer feedback programs, you actively provide us with specific personal information, including:

  • Full name, billing address, shipping address, and contact telephone number
  • Email address for order confirmation, delivery updates, and optional marketing communications
  • Payment details, including credit card, debit card, or alternative payment method information, which are processed through our PCI DSS-compliant third-party payment processors
  • Account credentials, such as your chosen username and password for your TNL DIGITAL customer account
  • Any voluntary information you share in customer service messages, custom order requests, or feedback submissions, such as notes about your pet’s breed, age, or specific grooming needs that help us recommend the most suitable products for you
  • Information you submit when participating in our customer loyalty programs, contests, or promotional campaigns hosted on our website

2.2 Automatically Collected Information

As you navigate our website, we automatically collect certain technical information to help us optimize platform performance, resolve technical issues, and understand how visitors interact with our pet accessory collections. This information includes:

  • Your device type, operating system, browser version, unique device identifiers, and internet protocol (IP) address
  • Browsing behavior data, including the pages you view on [www.tnldigitalltd.com], the products you add to your cart, the time spent on each page, click-through patterns, and search queries you enter on our store
  • Referral source data, which tells us which external websites, social media platforms, or marketing campaigns directed you to our e-commerce site
  • General location data derived from your IP address, to help us display relevant shipping options, region-appropriate pricing, and localized service information
  • Cookie and similar tracking technology data, as further explained in Section 6 of this policy, to remember your preferences, keep your cart active across sessions, and deliver a personalized shopping experience.

2.3 Information From Third-Party Sources

In limited circumstances, we may receive supplementary information about you from verified third-party sources to enhance our service quality, prevent fraudulent transactions, and ensure the accuracy of the data we hold. These sources include:

  • Payment service providers, who share limited verification data to confirm the legitimacy of your payment method and reduce the risk of unauthorized transactions
  • Shipping and logistics partners, who provide us with delivery status updates to share with you regarding your orders of pet grooming tools, water bottles, toys, and other accessories
  • Social media platforms, if you choose to connect your TNL DIGITAL customer account with your social media profile, which will only share the information you explicitly authorize for us to access
  • Publicly available databases and fraud prevention service providers, used to verify customer identity and protect both our customers and our business from fraudulent purchasing activities.

3. How We Use Your Personal Information

Every piece of personal data we collect is used for legitimate, transparent purposes that directly relate to operating our e-commerce platform, delivering high-quality pet products, and improving the overall experience for every member of our community of over 105,000 happy customers. The primary use cases for your information include:

  1. ‌Order Processing and Fulfillment‌: We use your name, shipping address, contact number, and payment details to process your purchase, confirm order details, arrange shipment via our trusted logistics partners, send you tracking updates, and resolve any issues that may arise during the delivery of your Tangle Teezer Brush, Bamboo Shedding Blade, Collapsible Silicone Dog Water Bottle, or any other product you order from our shop. This processing is essential to fulfill the contractual agreement we enter into with you when you place an order on our website.
  2. ‌Platform Functionality and Account Management‌: We use your account credentials, browsing history, and saved preferences to maintain your registered customer account, remember your cart contents between visits, save your preferred shipping addresses, and allow you to easily view your order history, manage return requests, and access exclusive member benefits on our site.
  3. ‌Personalized Service and Product Recommendations‌: Drawing on over 5 years of product experience in the pet accessory industry, we analyze your browsing and purchase history to recommend relevant products that match your specific needs, such as suggesting a Cooling Gel Infused Grooming Glove for customers who shop for summer pet care items, or a Heavy Duty Insulated Dog Water Bottle for users who frequently purchase travel pet supplies. This personalization is designed to help you discover practical, durable, and pet-safe items that fit your pet’s breed, age, and lifestyle.
  4. ‌Customer Support and Issue Resolution‌: We use your contact information and the details you share in support requests to respond to your inquiries, address product concerns, assist with return and refund processes outlined in our official Refund and Returns Policy, and ensure that every interaction with our support team is timely, helpful, and aligned with our 97.4% customer satisfaction target.
  5. ‌Service Improvement and Site Optimization‌: Aggregated, anonymized usage data is analyzed to identify technical glitches on our website, improve site navigation, optimize the layout of our New Arrivals section and best-selling Hot pet gear collections, and develop new products and features that respond to the needs of pet parents. For example, we may analyze which grooming glove variants receive the most positive customer feedback to inform our future product curation decisions.
  6. ‌Marketing Communications (With Explicit Consent)‌: If you have opted in to receive our marketing updates, we will use your email address to send you information about new product launches, limited-time deals, pet care tips, and exclusive promotional offers for items in our Pet Hair Brush, Hair Removal Glove, and Portable Water Bottle categories. You may opt out of these marketing communications at any time, using the unsubscribe link included in every marketing email, or by contacting our support team directly.
  7. ‌Legal Compliance and Safety Protection‌: We process your personal information when required to comply with applicable Australian and international laws, regulatory requirements, court orders, or valid government requests. We also use your data to protect the security of our website, our customers, and our business by detecting, preventing, and addressing fraudulent transactions, unauthorized access, data breaches, and other harmful or illegal activities.
  8. ‌Customer Testimonial and Community Engagement‌: With your separate explicit consent, we may use the feedback, stories, and product reviews you submit to our “Hear From Our Customers” section on our website, to share real experiences from pet parents who use our accessories, as we build our community of fellow pet lovers who understand the little needs behind every wag, purr and playful jump. Any testimonial that includes personal identifiable information will only be published after we receive your explicit written approval.

4. Sharing and Disclosure of Your Personal Information

TNL DIGITAL PTY LTD will never sell, rent, or lease your personal identifiable information to third parties for their own independent marketing purposes, without your explicit prior consent. We only share your information with trusted third parties in the following limited, transparent circumstances:

  • ‌Authorized Service Providers‌: We share necessary data with carefully vetted third-party service providers who perform critical business functions on our behalf, to enable us to operate our e-commerce platform efficiently. These providers include PCI-compliant payment processors, shipping and logistics partners, cloud hosting providers that secure our website data, email service providers that send order confirmations and marketing updates (when you have opted in), fraud prevention service providers, and website analytics tools. All of these service providers are bound by strict data protection agreements that require them to safeguard your personal information, use it exclusively for the purposes we specified, and not disclose it to any other unauthorized parties.
  • ‌Legal and Regulatory Requirements‌: We may disclose your personal information if we determine in good faith that such disclosure is necessary to comply with a binding legal obligation, including responding to a court order, government investigation, or applicable law in Australia or the jurisdictions we operate in. We may also disclose your information to protect the rights, property, and safety of TNL DIGITAL PTY LTD, our customers, our website visitors, and the general public, including situations where we need to prevent fraud or unauthorized transactions.
  • ‌Business Transaction Transfers‌: In the event of a merger, acquisition, sale of all or a portion of our company assets, financing transaction, or transfer of our e-commerce business operations, your personal information may be transferred to the relevant succeeding entity. We will provide you with advance notice of any such change of ownership or control, and ensure that the receiving entity is bound by equivalent privacy protection terms that uphold the commitments outlined in this Privacy Policy.
  • ‌With Your Explicit Consent‌: Apart from the scenarios outlined above, we will always seek your explicit, opt-in consent before we share your personal information with any third party for any other purpose, giving you full control over how your data is used and distributed.

We explicitly state that we do not share your personal information with unknown or unvetted third parties, and all parties we engage to process your data are required to maintain the same high standards of data security that we enforce across our own operations.

5. Data Security Measures

At TNL DIGITAL PTY LTD, we treat the protection of your personal data as a top priority, and we implement industry-leading administrative, technical, and physical security measures to prevent unauthorized access, accidental loss, alteration, or disclosure of your personal information. Some of the core security protocols we maintain include:

  • End-to-end SSL encryption for all data transmitted between your browser and our website, which secures every order submission, payment entry, and login session on [www.tnldigitalltd.com] to prevent interception by unauthorized third parties.
  • Restricted, role-based internal access controls, where only a very limited number of authorized TNL DIGITAL team members who need the data to perform their core job functions (such as order fulfillment and customer support) are granted access to personal customer information, and all access activities are logged and audited on a regular basis.
  • Regular security vulnerability assessments, system updates, and penetration testing to identify and remediate potential risks to our platform, alongside secure, encrypted cloud storage systems that host all customer data with redundant backup protocols to prevent data loss.
  • Full PCI DSS compliance for all payment processing workflows, meaning your sensitive payment card information is never stored on our own on-premise servers, and is exclusively handled by certified, global payment processors that meet the highest international data security standards.
  • Staff privacy training programs for all our team members, to ensure every person at TNL DIGITAL PTY LTD understands their obligations to protect customer personal data, and adheres to strict internal data handling protocols.

While we continuously invest in state-of-the-art security systems to protect your information, no data transmission or storage system can be guaranteed to be 100% invulnerable. In the extremely unlikely event that we detect a personal data breach that poses a significant risk to your rights and freedoms, we will notify you and the relevant Australian regulatory authority without undue delay, as required by applicable data protection laws.

6. Cookies and Tracking Technologies

Our website [www.tnldigitalltd.com] uses cookies and other equivalent tracking technologies, such as web beacons, pixels, and local storage, to improve your browsing experience, optimize our site performance, and deliver a more personalized shopping journey for every pet parent. A cookie is a small text file that is stored on your device when you visit a website, which does not damage your system or access any private data on your personal device.

The types of cookies we use on our platform include:

  1. ‌Strictly Necessary Cookies‌: These cookies are fundamental to the basic functionality of our e-commerce website, allowing you to log in to your customer account, add items to your shopping cart, proceed through the checkout process, and use core platform features. These cookies cannot be turned off in our standard system, and they do not store any marketing or profiling data.
  2. ‌Performance Cookies‌: These cookies collect aggregated, anonymous data about how visitors navigate our site, such as which pages are most frequently visited, if users encounter error messages during browsing, and how customers move between our product pages for grooming tools, pet water bottles, and pet toys. All data collected by these cookies is used only to improve the overall performance and usability of [www.tnldigitalltd.com].
  3. ‌Functional Cookies‌: These cookies allow our website to remember the preferences you select, such as your preferred language, region-based pricing display, saved shipping addresses, and the products you have saved to your wishlist, to enhance your personal experience when you return to visit our store.
  4. ‌Targeting and Marketing Cookies‌: These cookies may be placed by our trusted advertising partners through our website, to build a profile of your browsing interests and display relevant advertisements for TNL DIGITAL pet accessories to you on other third-party platforms, in line with your consent preferences. You can opt out of these marketing cookies at any time.

You have full control over cookie settings on your personal web browser, and you can modify your browser preferences to block, disable, or delete existing cookies at any time. Please note that disabling strictly necessary cookies may impact the core functionality of our website, and prevent you from completing purchases or accessing key shopping features.

7. Your Data Rights and Choices

As a customer located in Australia, or a visitor protected by applicable global data protection laws including the General Data Protection Regulation (GDPR) for European Economic Area residents, you hold a comprehensive set of rights over your personal information that we maintain. You may exercise any of these rights at any time, free of charge, by submitting a request to our privacy team via email at novac@tnldigitalltd.com, or by calling our phone number +61 8 9345 5511. We will respond to all valid data rights requests within 30 business days, after verifying your identity to ensure the request is legitimate and originates from the correct data subject.

Your key rights include:

  • ‌Right of Access‌: You may request a full copy of all the personal information we hold about you, including details of how we process your data, who we have shared it with, and for what length of time we store that information.
  • ‌Right to Rectification‌: If you notice that any of the personal data we hold about you is incorrect, incomplete, or outdated (such as an old shipping address or misspelled name in your account), you may request that we correct and update that information immediately.
  • ‌Right to Erasure (“Right to be Forgotten”)‌: You may request that we permanently delete all of your personal information from our systems, in circumstances where the data is no longer necessary for the original purposes we collected it for, you withdraw your consent to the processing, or you object to the processing and we have no overriding legitimate legal grounds to retain your data. We will fulfill this request unless we are required to retain specific information to comply with our legal obligations, such as tax and accounting record keeping requirements, or to resolve ongoing disputes.
  • ‌Right to Restriction of Processing‌: You have the right to request that we temporarily pause the processing of your personal information, in scenarios where you contest the accuracy of the data, you believe our processing is unlawful but you do not want us to delete the data, we no longer need the data for our original processing purposes but you require it to establish, exercise, or defend legal claims, or you have objected to our processing and we are in the process of verifying our legitimate grounds for continued processing.
  • ‌Right to Data Portability‌: For all personal information that you have directly provided to us, where processing is based on your consent or on a contractual agreement with you, you may request that we provide that data to you in a structured, commonly used, machine-readable format, or transmit it directly to another data controller you specify, where technically feasible.
  • ‌Right to Object to Processing‌: You may object at any time to processing of your personal information that is based on our legitimate interests, including profiling activities for marketing purposes. If you object to direct marketing communications, we will immediately cease sending you all marketing related emails and notifications, without any delay.
  • ‌Right to Withdraw Consent‌: At any point in time, if you have previously provided us with explicit consent to process your personal information for specific purposes (such as sending you promotional newsletters), you have the full right to withdraw that consent, which will not affect the lawfulness of any processing activities we completed before your withdrawal of consent.
  • ‌Right to Lodge a Complaint‌: If you believe that our processing of your personal information violates applicable data protection laws, you have the right to submit a formal complaint to your local data protection supervisory authority. For residents of Australia, this is the Office of the Australian Information Commissioner (OAIC).

We will never discriminate against any customer for exercising their data privacy rights, and you will never face any additional fees or receive a lower level of service for submitting a valid data rights request to our team.

8. Data Retention Period

We will never store your personal identifiable information for longer than is strictly necessary to fulfill the specific purposes for which we originally collected it. The standard retention periods we follow are:

  • For order-related data: We retain all order, payment, shipping, and transaction information for a period of 7 years after your order is completed, to comply with Australian tax laws, accounting regulations, warranty requirements, and product liability legal obligations.
  • For customer account data: We retain your account profile information for as long as your account remains active, or as long as it is required to provide you with the account-related services you have signed up for. If you request to delete your customer account, we will erase all associated personal data within 30 days, except for the limited data we are legally required to retain for regulatory purposes.
  • For marketing contact information: We retain your email address and other marketing contact details until you explicitly opt out of our marketing communications, or request that we remove your information from our marketing mailing list.
  • For anonymized usage analytics data: We may retain fully anonymized, aggregated website usage data that can no longer be linked back to any individual user for unlimited periods of time, to help us analyze long-term site performance trends and improve our product selection for the broader pet lover community.

Once the applicable retention period for your personal information expires, we will securely delete, destroy, or permanently anonymize that data, to ensure it can no longer be associated with your identity.

9. Children’s Privacy

The TNL DIGITAL e-commerce website and our pet accessory products are designed and intended for use by adult customers who are 18 years of age or older. We do not knowingly collect any personal identifiable information from children under the age of 16. If we become aware that we have accidentally collected personal data from a child under the age of 16 without verifiable parental consent, we will immediately take steps to delete that information from all our servers and systems as quickly as possible. If you are a parent or guardian and you believe your child has submitted personal information to our platform, please contact us immediately at novac@tnldigitalltd.com, and we will resolve the issue promptly.

10. Third-Party Links

Our website [www.tnldigitalltd.com] may occasionally include hyperlinks to external third-party websites, such as our social media pages, partner pet care blogs, or recommended resource pages for pet parents. When you click on these external links, you leave our TNL DIGITAL platform and are directed to sites that are operated by independent organizations that have their own separate privacy policies and data handling practices. TNL DIGITAL PTY LTD has no control over the content, security, and data processing activities of these third-party sites, and we cannot take responsibility for the privacy protection practices of these external platforms. We strongly advise you to review and read the full privacy policy of every website you visit after leaving our site, to ensure you understand how they will collect and use your personal information.

11. International Data Transfers

As an Australian-based company operating a global e-commerce store that serves pet lovers all around the world, it may be necessary on occasion to transfer your personal information to locations outside of Western Australia, including to countries that host our cloud service providers, payment processing providers, or logistics partners located in jurisdictions that have different data protection regulations than Australia. Whenever we conduct any international transfer of your personal information, we will ensure that the transfer is carried out in full compliance with applicable data protection laws, by implementing appropriate safeguards such as using the European Commission approved Standard Contractual Clauses, confirming that the receiving jurisdiction has an adequate level of data protection recognized by relevant authorities, or obtaining your explicit consent for the transfer if no other legal basis applies. You may request a copy of these safeguards we use for international data transfers by contacting our privacy team at the contact details listed in this policy.

12. Updates to This Privacy Policy

We reserve the right to review, revise, and update this Privacy Policy on an occasional basis, to reflect changes in our business operations, new legal regulatory requirements, or updates to our e-commerce platform features. Whenever we make material changes to this policy, we will update the “Effective Date” listed at the top of this document, post the revised policy on our website’s dedicated Privacy Policy page, and may send you a direct notification via email or place a prominent announcement banner on the homepage of [www.tnldigitalltd.com] to make you aware of the key changes before they go into effect. Your continued use of our website, placing new orders, or interacting with our services after the effective date of the revised Privacy Policy will be considered as your acknowledgement and acceptance of the updated terms. We encourage all our customers to revisit this page periodically to stay informed about how we are protecting your personal information.

13. Contact Information for Privacy Inquiries

If you have any questions, concerns, or feedback about this Privacy Policy, or if you wish to submit a request to exercise any of your data privacy rights outlined in this document, you may get in direct contact with the TNL DIGITAL PTY LTD privacy team using the following details:
‌Company Name‌: TNL DIGITAL PTY LTD
‌Registered Physical Address‌: WA 6021, Western Australia, Australia
‌Contact Email‌: novac@tnldigitalltd.com
‌Contact Phone Number‌: +61 8 9345 5511

We aim to respond to all legitimate privacy-related inquiries within 3 business days, and we will work closely with you to resolve any concern you may have about how we manage and protect your personal data, as we continue to build a trusted, welcoming community for every pet lover across the world.